SOCIAL MEDIA MARKETING STRATEGIES FOR IMPROVING SALES IN SMEs IN DOUALA
Abstract
Small and medium-sized enterprise leaders lack the required knowledge today to grow and expand their businesses, especially in the online sphere. The internet is a very vast network and has tools like social media which are platforms that group people of all nationalities, cultures, races amongst others.
They come with various marketing strategies that small businesses can use to expand their horizons and gain more customers as these platforms provide communities of people that can be easily targeted to achieve a certain goal set by an enterprise. Unfortunately, many small businesses do not have a strategy when they begin using social media.
The basis of this qualitative research is to be able to see how social media marketing is effective in helping small and medium-sized businesses improve sales. The theoretical framework for this study is the Rogers’s diffusion of innovation theory. Data were collected through a semi-structured, interview guide. The interviews were done face-to-face.
Company websites, social media platforms, and analytical tools were also reviewed and checked. The results from the two sampled companies revealed that sales of small and medium sized companies increase when they employ social media marketing strategies like organic and paid methods as well as the use of influencer marketing with Facebook and WhatsApp said to be the most effective tools. The study also shows that small and medium sized enterprises equally use these strategies to build brand awareness through the various platforms used. Furthermore, the outcomes disclose that social media helps small and medium sized enterprises to create communities online and use feedback means like comments, hashtags and follows to better their services.
The researcher recommends that small and medium-sized enterprises should have a closer look at marketing strategies proposed by social media platforms like Facebook, LinkedIn and others in a bid to grow their businesses and gain new grounds on the digital sphere.
| Project Details | |
| Department | Mass Communication |
| Project ID | JMC0079 |
| Price | Cameroonian: 5000 Frs |
| International: $15 | |
| No of pages | 80 |
| Methodology | Descriptive |
| Reference | yes |
| Format | MS word & PDF |
| Chapters | 1-5 |
| Extra Content | table of content, questionnaire |
This is a premium project material, to get the complete research project make payment of 5,000FRS (for Cameroonian base clients) and $15 for international base clients. See details on payment page
NB: It’s advisable to contact us before making any form of payment
Our Fair use policy
Using our service is LEGAL and IS NOT prohibited by any university/college policies. For more details click here
We’ve been providing support to students, helping them make the most out of their academics, since 2014. The custom academic work that we provide is a powerful tool that will facilitate and boost your coursework, grades, and examination results. Professionalism is at the core of our dealings with clients.
For more project materials and info!
Contact us here
OR
Click on the WhatsApp button on the bottom left
Email: info@project-house.net
SOCIAL MEDIA MARKETING STRATEGIES FOR IMPROVING SALES IN SMEs IN DOUALA
| Project Details | |
| Department | Mass Communication |
| Project ID | JMC0079 |
| Price | Cameroonian: 5000 Frs |
| International: $15 | |
| No of pages | 80 |
| Methodology | Descriptive |
| Reference | yes |
| Format | MS word & PDF |
| Chapters | 1-5 |
| Extra Content | table of content, questionnaire |
Abstract
Small and medium-sized enterprise leaders lack the required knowledge today to grow and expand their businesses, especially in the online sphere. The internet is a very vast network and has tools like social media which are platforms that group people of all nationalities, cultures, races amongst others.
They come with various marketing strategies that small businesses can use to expand their horizons and gain more customers as these platforms provide communities of people that can be easily targeted to achieve a certain goal set by an enterprise. Unfortunately, many small businesses do not have a strategy when they begin using social media.
The basis of this qualitative research is to be able to see how social media marketing is effective in helping small and medium-sized businesses improve sales. The theoretical framework for this study is the Rogers’s diffusion of innovation theory. Data were collected through a semi-structured, interview guide. The interviews were done face-to-face.
Company websites, social media platforms, and analytical tools were also reviewed and checked. The results from the two sampled companies revealed that sales of small and medium sized companies increase when they employ social media marketing strategies like organic and paid methods as well as the use of influencer marketing with Facebook and WhatsApp said to be the most effective tools. The study also shows that small and medium sized enterprises equally use these strategies to build brand awareness through the various platforms used. Furthermore, the outcomes disclose that social media helps small and medium sized enterprises to create communities online and use feedback means like comments, hashtags and follows to better their services.
The researcher recommends that small and medium-sized enterprises should have a closer look at marketing strategies proposed by social media platforms like Facebook, LinkedIn and others in a bid to grow their businesses and gain new grounds on the digital sphere.
This is a premium project material, to get the complete research project make payment of 5,000FRS (for Cameroonian base clients) and $15 for international base clients. See details on payment page
NB: It’s advisable to contact us before making any form of payment
Our Fair use policy
Using our service is LEGAL and IS NOT prohibited by any university/college policies. For more details click here
We’ve been providing support to students, helping them make the most out of their academics, since 2014. The custom academic work that we provide is a powerful tool that will facilitate and boost your coursework, grades, and examination results. Professionalism is at the core of our dealings with clients.
For more project materials and info!
Contact us here
OR
Click on the WhatsApp button on the bottom left
Email: info@project-house.net
