THE ROLE OF RELATIONSHIP MARKETING ON CUSTOMER SATISFACTION FOR SELECTED SALONS IN BUEA
Abstract
This study was conducted to explain the role of relationship marketing on customer satisfaction for selected salons in Buea. In this light, the objectives of the study are as follows: To investigate the relationship between customer retention and customer satisfaction, to investigate how service quality contribute to customer satisfaction, to investigate how service performance influence customer satisfaction.
More to that, to establish more information on this subject matter, a review of literature was conducted. The Expectancy Disconfirmation Paradigm by Oliver implies that, consumers purchase goods and services with pre-purchase expectations about anticipated performance. The target population of this study consisted of 100 respondents of both male and female participants who visit salons in the Buea municipality.
This study was exploratory in nature consisting of a well structured questionnaire with close ended questions using a likert scale approach.
Regression analysis and frequency tables were used to analyse the data. For the first objective, it was found out that, customer retention has a positive and significant effect on customer satisfaction for salons in Buea, for the second objective, service quality also has a positive and significant effect on customer satisfaction for salons in Buea and lastly, the third objective proved that service performance has a positive and significant effect on customer’s satisfaction for selected salons in Buea.
The regression analysis revealed that there is a positive and significant effect on the role of relationship marketing on customer satisfaction for selected salons in Buea.
Check out: Marketing Project Topics with Materials
| Project Details | |
| Department | Marketing |
| Project ID | MKT0052 |
| Price | Cameroonian: 5000 Frs |
| International: $15 | |
| No of pages | 60 |
| Methodology | Descriptive |
| Reference | yes |
| Format | MS word & PDF |
| Chapters | 1-5 |
| Extra Content | table of content, questionnaire |
This is a premium project material, to get the complete research project make payment of 5,000FRS (for Cameroonian base clients) and $15 for international base clients. See details on payment page
NB: It’s advisable to contact us before making any form of payment
Our Fair use policy
Using our service is LEGAL and IS NOT prohibited by any university/college policies. For more details click here
We’ve been providing support to students, helping them make the most out of their academics, since 2014. The custom academic work that we provide is a powerful tool that will facilitate and boost your coursework, grades and examination results. Professionalism is at the core of our dealings with clients
For more project materials and info!
Contact us here
OR
Click on the WhatsApp Button at the bottom left
Email: info@project-house.net
THE ROLE OF RELATIONSHIP MARKETING ON CUSTOMER SATISFACTION FOR SELECTED SALONS IN BUEA
| Project Details | |
| Department | Marketing |
| Project ID | MKT0052 |
| Price | Cameroonian: 5000 Frs |
| International: $15 | |
| No of pages | 60 |
| Methodology | Descriptive |
| Reference | yes |
| Format | MS word & PDF |
| Chapters | 1-5 |
| Extra Content | table of content, questionnaire |
Abstract
This study was conducted to explain the role of relationship marketing on customer satisfaction for selected salons in Buea. In this light, the objectives of the study are as follows: To investigate the relationship between customer retention and customer satisfaction, to investigate how service quality contribute to customer satisfaction, to investigate how service performance influence customer satisfaction.
More to that, to establish more information on this subject matter, a review of literature was conducted. The Expectancy Disconfirmation Paradigm by Oliver implies that, consumers purchase goods and services with pre-purchase expectations about anticipated performance. The target population of this study consisted of 100 respondents of both male and female participants who visit salons in the Buea municipality.
This study was exploratory in nature consisting of a well structured questionnaire with close ended questions using a likert scale approach.
Regression analysis and frequency tables were used to analyse the data. For the first objective, it was found out that, customer retention has a positive and significant effect on customer satisfaction for salons in Buea, for the second objective, service quality also has a positive and significant effect on customer satisfaction for salons in Buea and lastly, the third objective proved that service performance has a positive and significant effect on customer’s satisfaction for selected salons in Buea.
The regression analysis revealed that there is a positive and significant effect on the role of relationship marketing on customer satisfaction for selected salons in Buea.
Check out: Marketing Project Topics with Materials
This is a premium project material, to get the complete research project make payment of 5,000FRS (for Cameroonian base clients) and $15 for international base clients. See details on payment page
NB: It’s advisable to contact us before making any form of payment
Our Fair use policy
Using our service is LEGAL and IS NOT prohibited by any university/college policies. For more details click here
We’ve been providing support to students, helping them make the most out of their academics, since 2014. The custom academic work that we provide is a powerful tool that will facilitate and boost your coursework, grades and examination results. Professionalism is at the core of our dealings with clients
For more project materials and info!
Contact us here
OR
Click on the WhatsApp Button at the bottom left
Email: info@project-house.net
