CUSTOMERS’ PERCEPTION OF MOBILE MONEY IN CAMEROON
Abstract
Since MTN introduced theirs in 2011, the MoMo services have gained about 8 million subscribers till date.
The objective of the research is to examine the perception of consumers of the MTN Mobile service and the challenges that people face using the services. Four theories were used by the researcher which involved the Uses and Gratification Theory, Diffusion of Innovation Theory, Technology Acceptance Model by Davis (1989) and the Unified theory of Acceptance and use of technology by Venkatesh et al. (2013).
Quantitative research design was used for the study employing the survey method. The Data was collected with the use of questionnaires with 300 questionnaires administered in neighbourhoods such as Muea, Buea Town, Molyko (UB Junction), OIC, Bongo Square. The data were collected with the use of questionnaires. Findings reveal that customers’ perceptions include: it is very necessary today (85, 28.3%), very convenient in sending and saving money (83, 27.7%), facilitates monetary transaction and it is secure (69, 23%).
Challenges involved in using MTN Mobile Money services include poor network (110, 36.7%), hacking, scamming and theft (83, 27.7%), high charges (51, 17%), inadequate cash (50, 16.7%) and dishonesty of some MTN mobile money operators (3, 1%).
It is thus recommended that Mobile Money providers should provide a reliable mobile network which is a critical component of a mobile payment service, as customers have less patience for transmission problems.
| Project Details | |
| Department | Mass Communication |
| Project ID | JMC0066 |
| Price | Cameroonian: 5000 Frs |
| International: $15 | |
| No of pages | 65 |
| Methodology | Descriptive |
| Reference | yes |
| Format | MS word |
| Chapters | 1-5 |
| Extra Content | table of content, questionnaire |
This is a premium project material, to get the complete research project make payment of 5,000FRS (for Cameroonian base clients) and $15 for international base clients. See details on payment page
NB: It’s advisable to contact us before making any form of payment
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CUSTOMERS’ PERCEPTION OF MOBILE MONEY IN CAMEROON
| Project Details | |
| Department | Mass Communication |
| Project ID | JMC0066 |
| Price | Cameroonian: 5000 Frs |
| International: $15 | |
| No of pages | 65 |
| Methodology | Descriptive |
| Reference | yes |
| Format | MS word & PDF |
| Chapters | 1-5 |
| Extra Content | table of content, questionnaire |
Abstract
Since MTN introduced theirs in 2011, the MoMo services have gained about 8 million subscribers till date.
The objective of the research is to examine the perception of consumers of the MTN Mobile service and the challenges that people face using the services. Four theories were used by the researcher which involved the Uses and Gratification Theory, Diffusion of Innovation Theory, Technology Acceptance Model by Davis (1989) and the Unified theory of Acceptance and use of technology by Venkatesh et al. (2013).
Quantitative research design was used for the study employing the survey method. The Data was collected with the use of questionnaires with 300 questionnaires administered in neighbourhoods such as Muea, Buea Town, Molyko (UB Junction), OIC, Bongo Square. The data were collected with the use of questionnaires. Findings reveal that customers’ perceptions include: it is very necessary today (85, 28.3%), very convenient in sending and saving money (83, 27.7%), facilitates monetary transaction and it is secure (69, 23%).
Challenges involved in using MTN Mobile Money services include poor network (110, 36.7%), hacking, scamming and theft (83, 27.7%), high charges (51, 17%), inadequate cash (50, 16.7%) and dishonesty of some MTN mobile money operators (3, 1%).
It is thus recommended that Mobile Money providers should provide a reliable mobile network which is a critical component of a mobile payment service, as customers have less patience for transmission problems.
This is a premium project material, to get the complete research project make payment of 5,000FRS (for Cameroonian base clients) and $15 for international base clients. See details on payment page
NB: It’s advisable to contact us before making any form of payment
Our Fair use policy
Using our service is LEGAL and IS NOT prohibited by any university/college policies. For more details click here
We’ve been providing support to students, helping them make the most out of their academics, since 2014. The custom academic work that we provide is a powerful tool that will facilitate and boost your coursework, grades, and examination results. Professionalism is at the core of our dealings with clients.
For more project materials and info!
Contact us here
OR
Click on the WhatsApp Button at the bottom left
Email: info@project-house.net
