GENDER ROLES AND ORGANISATIONAL CULTURE AS DETERMINANTS OF PUBLIC RELATIONS OUTCOMES
Abstract
The objective of this study is to understand why the outcomes of public relations officers vary and to find out if it is a function of gender roles and organisational culture. Using the conceptual model’s four public relations roles prescription notably; (1) expert prescriber (2) Communication technician, (3)Communication facilitator (4) problem-solving process facilitator to understand role adoption in public relations and how that affects public relations outcomes. In the same vein, Organisations operate under four main cultural dimensions notably power culture dimension, role culture dimension, achievement culture dimension and support culture dimension.
The qualitative approach was used in this study. An interview guide was used for data collection and thematic analysis used to analyze and interpret the data. A total of 11 public relations personnel were interviewed with the shortest interview being under 13 minutes and the longest being over 25 minutes. The findings of the research suggest that pre-established gender roles and organisational culture affect public relations outcomes negatively and positively.
Organisations operating under a strictly power culture dimension had more unfavorable public relations outcomes. Pre-established gender roles as stated by one interviewee did influence her hiring process and role prescription, but that view is not shared by the majority. The findings suggest that pre-established gender roles are evident in public relations role prescription and execution as women as seen to take up more communication technician roles as previous research suggest.
But in recent times all these are changing and women are taking up more challenging jobs. But pre-established gender roles did not influence their hiring process. In summary pre-established gender roles are being traded for skill and merit and that now affects public relations outcomes, while public relation officers in power culture dimension led organisations face unfavorable public relation outcomes compared to public relation officers operating in other culture dimensions.
Read More: Mass Communication Project Topics with Materials
| Project Details | |
| Department | Mass Communication |
| Project ID | JMC0081 |
| Price | Cameroonian: 5000 Frs |
| International: $15 | |
| No of pages | 110 |
| Methodology | Descriptive |
| Reference | yes |
| Format | MS word & PDF |
| Chapters | 1-5 |
| Extra Content | table of content, questionnaire |
This is a premium project material, to get the complete research project make payment of 5,000FRS (for Cameroonian base clients) and $15 for international base clients. See details on payment page
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GENDER ROLES AND ORGANISATIONAL CULTURE AS DETERMINANTS OF PUBLIC RELATIONS OUTCOMES
| Project Details | |
| Department | Mass Communication |
| Project ID | JMC0081 |
| Price | Cameroonian: 5000 Frs |
| International: $15 | |
| No of pages | 110 |
| Methodology | Descriptive |
| Reference | yes |
| Format | MS word & PDF |
| Chapters | 1-5 |
| Extra Content | table of content, questionnaire |
Abstract
The objective of this study is to understand why the outcomes of public relations officers vary and to find out if it is a function of gender roles and organisational culture. Using the conceptual model’s four public relations roles prescription notably; (1) expert prescriber (2) Communication technician, (3)Communication facilitator (4) problem-solving process facilitator to understand role adoption in public relations and how that affects public relations outcomes. In the same vein, Organisations operate under four main cultural dimensions notably power culture dimension, role culture dimension, achievement culture dimension and support culture dimension.
The qualitative approach was used in this study. An interview guide was used for data collection and thematic analysis used to analyze and interpret the data. A total of 11 public relations personnel were interviewed with the shortest interview being under 13 minutes and the longest being over 25 minutes. The findings of the research suggest that pre-established gender roles and organisational culture affect public relations outcomes negatively and positively.
Organisations operating under a strictly power culture dimension had more unfavorable public relations outcomes. Pre-established gender roles as stated by one interviewee did influence her hiring process and role prescription, but that view is not shared by the majority. The findings suggest that pre-established gender roles are evident in public relations role prescription and execution as women as seen to take up more communication technician roles as previous research suggest.
But in recent times all these are changing and women are taking up more challenging jobs. But pre-established gender roles did not influence their hiring process. In summary pre-established gender roles are being traded for skill and merit and that now affects public relations outcomes, while public relation officers in power culture dimension led organisations face unfavorable public relation outcomes compared to public relation officers operating in other culture dimensions.
Read More: Mass Communication Project Topics with Materials
This is a premium project material, to get the complete research project make payment of 5,000FRS (for Cameroonian base clients) and $15 for international base clients. See details on payment page
NB: It’s advisable to contact us before making any form of payment
Our Fair use policy
Using our service is LEGAL and IS NOT prohibited by any university/college policies. For more details click here
We’ve been providing support to students, helping them make the most out of their academics, since 2014. The custom academic work that we provide is a powerful tool that will facilitate and boost your coursework, grades and examination results. Professionalism is at the core of our dealings with clients
For more project materials and info!
Contact us here
OR
Click on the WhatsApp Button at the bottom left
Email: info@project-house.net
