BRAND LOYALTY DETERMINANTS AMONG MOBILE TELECOMMUNICATION CONSUMERS IN BUEA
Abstract
The problem of the study was, that despite the availability of information about telecommunication companies and their services, consumers stick to specific telecommunication brands due to brand loyalty even when their services and products are not favourable.
And the main objective of this study was to examine the level of brand loyalty among mobile telecommunication consumers of Orange Cameroun and Mobile Telecommunication Network (MTN) in Buea. The quantitative research design was adopted for the study.
The primary data were obtained through questionnaires as an instrument and using convenience sampling technique, a total of 375 copies of questionnaires were administered and retrieved for data analysis. Four hypotheses were formulated and tested at 0.05 level of significance and the data for the study were analyzed using tables, frequency, percentage and Pearson Correlation.
The findings of the study revealed that perceived value, brand trust, consumer satisfaction, have significant relationship with brand loyalty and there is a high level of brand loyalty among subscribers of mobile telecommunication services in Buea.
Based on this, it was recommended among others that mobile telecommunication service providers ensure continuous improvement in service quality to attract subscribers’ interest in their network service.
| Project Details | |
| Department | Mass Communication |
| Project ID | JMC0080 |
| Price | Cameroonian: 5000 Frs |
| International: $15 | |
| No of pages | 65 |
| Methodology | Descriptive |
| Reference | yes |
| Format | MS word |
| Chapters | 1-5 |
| Extra Content | table of content, questionnaire |
This is a premium project material, to get the complete research project make payment of 5,000FRS (for Cameroonian base clients) and $15 for international base clients. See details on payment page
NB: It’s advisable to contact us before making any form of payment
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BRAND LOYALTY DETERMINANTS AMONG MOBILE TELECOMMUNICATION CONSUMERS IN BUEA
| Project Details | |
| Department | Mass Communication |
| Project ID | JMC0080 |
| Price | Cameroonian: 5000 Frs |
| International: $15 | |
| No of pages | 65 |
| Methodology | Descriptive |
| Reference | yes |
| Format | MS word & PDF |
| Chapters | 1-5 |
| Extra Content | table of content, questionnaire |
Abstract
The problem of the study was, that despite the availability of information about telecommunication companies and their services, consumers stick to specific telecommunication brands due to brand loyalty even when their services and products are not favourable.
And the main objective of this study was to examine the level of brand loyalty among mobile telecommunication consumers of Orange Cameroun and Mobile Telecommunication Network (MTN) in Buea. The quantitative research design was adopted for the study.
The primary data were obtained through questionnaires as an instrument and using convenience sampling technique, a total of 375 copies of questionnaires were administered and retrieved for data analysis. Four hypotheses were formulated and tested at 0.05 level of significance and the data for the study were analyzed using tables, frequency, percentage and Pearson Correlation.
The findings of the study revealed that perceived value, brand trust, consumer satisfaction, have significant relationship with brand loyalty and there is a high level of brand loyalty among subscribers of mobile telecommunication services in Buea.
Based on this, it was recommended among others that mobile telecommunication service providers ensure continuous improvement in service quality to attract subscribers’ interest in their network service.
This is a premium project material, to get the complete research project make payment of 5,000FRS (for Cameroonian base clients) and $15 for international base clients. See details on payment page
NB: It’s advisable to contact us before making any form of payment
Our Fair use policy
Using our service is LEGAL and IS NOT prohibited by any university/college policies. For more details click here
We’ve been providing support to students, helping them make the most out of their academics, since 2014. The custom academic work that we provide is a powerful tool that will facilitate and boost your coursework, grades, and examination results. Professionalism is at the core of our dealings with clients.
For more project materials and info!
Contact us here
OR
Click on the WhatsApp button on the bottom left
Email: info@project-house.net
