CORPORATE SOCIAL MEDIA USE AND ITS EFFECTIVENESS IN INSTITUTIONS OF HIGHER LEARNING INSTITUTIONS IN CAMEROON
Abstract
Higher education institutions are increasingly utilizing social media for various purposes. There is a lack of information regarding how the University of Buea employs its social media accounts. This research explored the corporate use of social media at the University of Buea.
Three theoretical frameworks were utilized to bolster the literature: Technological Acceptance Model, Diffusion of Innovation Theory, and Uses and Gratifications Theory. The study incorporated a mixed-methods approach that included a semi-structured interview, qualitative content analysis, and a survey.
The head of the Public Relations Department at UB was interviewed, the university’s social media platforms were content analyzed, and 330 students participated in the survey. Significant findings revealed that the university utilizes its social media platforms for communication, promotion, image enhancement, and engagement. However, the PR department encounters several challenges in managing these platforms.
These challenges include the lack of a social media budget, weak network connectivity, limited interactivity on the platforms, and negative comments from some social media users. Moreover, the quantitative results indicated minimal student interaction with the university’s social media platforms.
The majority of students are not active followers of the university’s social media (54.6%), seldom share content (69.1%), comment (66.4%), like posts (48.5%), and only (43.7%) relay information from the platforms to their classmates.
| Project Details | |
| Department | Mass Communication |
| Project ID | JMC0077 |
| Price | Cameroonian: 5000 Frs |
| International: $15 | |
| No of pages | 78 |
| Methodology | Descriptive |
| Reference | yes |
| Format | MS word & PDF |
| Chapters | 1-5 |
| Extra Content | table of content, questionnaire |
This is a premium project material, to get the complete research project make payment of 5,000FRS (for Cameroonian base clients) and $15 for international base clients. See details on payment page
NB: It’s advisable to contact us before making any form of payment
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CORPORATE SOCIAL MEDIA USE AND ITS EFFECTIVENESS IN INSTITUTIONS OF HIGHER LEARNING INSTITUTIONS IN CAMEROON
| Project Details | |
| Department | Mass Communication |
| Project ID | JMC0077 |
| Price | Cameroonian: 5000 Frs |
| International: $15 | |
| No of pages | 78 |
| Methodology | Descriptive |
| Reference | yes |
| Format | MS word & PDF |
| Chapters | 1-5 |
| Extra Content | table of content, questionnaire |
Abstract
Higher education institutions are increasingly utilizing social media for various purposes. There is a lack of information regarding how the University of Buea employs its social media accounts. This research explored the corporate use of social media at the University of Buea.
Three theoretical frameworks were utilized to bolster the literature: Technological Acceptance Model, Diffusion of Innovation Theory, and Uses and Gratifications Theory. The study incorporated a mixed-methods approach that included a semi-structured interview, qualitative content analysis, and a survey.
The head of the Public Relations Department at UB was interviewed, the university’s social media platforms were content analyzed, and 330 students participated in the survey. Significant findings revealed that the university utilizes its social media platforms for communication, promotion, image enhancement, and engagement. However, the PR department encounters several challenges in managing these platforms.
These challenges include the lack of a social media budget, weak network connectivity, limited interactivity on the platforms, and negative comments from some social media users. Moreover, the quantitative results indicated minimal student interaction with the university’s social media platforms.
The majority of students are not active followers of the university’s social media (54.6%), seldom share content (69.1%), comment (66.4%), like posts (48.5%), and only (43.7%) relay information from the platforms to their classmates.
This is a premium project material, to get the complete research project make payment of 5,000FRS (for Cameroonian base clients) and $15 for international base clients. See details on payment page
NB: It’s advisable to contact us before making any form of payment
Our Fair use policy
Using our service is LEGAL and IS NOT prohibited by any university/college policies. For more details click here
We’ve been providing support to students, helping them make the most out of their academics, since 2014. The custom academic work that we provide is a powerful tool that will facilitate and boost your coursework, grades and examination results. Professionalism is at the core of our dealings with clients
For more project materials and info!
Contact us here
OR
Click on the WhatsApp Button at the bottom left
Email: info@project-house.net
