NEW PRODUCT LAUNCH AND CUSTOMER PERCEPTION OF DOLAC MILK PRODUCTS AT THE MUTENGENE MARKET PLACE
Abstract
In most marketplaces, new product launches are common. Many of these goods are no longer available on the market soon after they are introduced. In accordance with this, the goal of this research is to investigate the impact of new product launches on customer perception of Dolac Milk Products at the Mutengene Market Place. The primary issue at the heart of the study is the high rate of failure of new items when they are introduced to the market, as customers are typically dubious of their performance.
The main objective of the study is to examine the contribution of new product launch to customer perception of Dolac milk products. The work was guided by the following research questions: What is the effect of timing of new product launch on customer perception of Dolac milk products? What is the effect of geographical location of new product launch on customer perception of Dolac milk products? What is the effect of target market prospects of new product launch on customer perception on Dolac milk products?
The descriptive research design method is used and 200 questionnaires were administered to customers at the Mutengene market place. This number is representative of the customer base of buyers at the Mutengene marketplace who are principal first buyers of new dairy products including Dolac.
Multiple regression analysis was used to analyse the data and the results indicate that consumer perception has a positive and significant effect on new product launch. The timing and location of the launch of new products has a direct effect on customer perception.
The study recommends companies should always take into consideration customer personality and perception when developing new products as these will always influence customer perception. It is recommended to the enterprise that customer perception should be intensified during new product launches and to understand different market segments and develop strategies to effect penetration within these markets.
Read More: Marketing Project Topics with Materials
| Project Details | |
| Department | Marketing |
| Project ID | MKT0037 |
| Price | Cameroonian: 5000 Frs |
| International: $15 | |
| No of pages | 70 |
| Methodology | Descriptive |
| Reference | Yes |
| Format | MS Word & PDF |
| Chapters | 1-5 |
| Extra Content | Table of content, Questionnaire |
This is a premium project material, to get the complete research project make payment of 5,000FRS (for Cameroonian base clients) and $15 for international base clients. See details on payment page
NB: It’s advisable to contact us before making any form of payment
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NEW PRODUCT LAUNCH AND CUSTOMER PERCEPTION OF DOLAC MILK PRODUCTS AT THE MUTENGENE MARKET PLACE
| Project Details | |
| Department | Marketing |
| Project ID | MKT0037 |
| Price | Cameroonian: 5000 Frs |
| International: $15 | |
| No of pages | |
| Methodology | Descriptive |
| Reference | Yes |
| Format | MS Word & PDF |
| Chapters | 1-5 |
| Extra Content | Table of content, Questionnaire |
Abstract
In most marketplaces, new product launches are common. Many of these goods are no longer available on the market soon after they are introduced. In accordance with this, the goal of this research is to investigate the impact of new product launches on customer perception of Dolac Milk Products at the Mutengene Market Place. The primary issue at the heart of the study is the high rate of failure of new items when they are introduced to the market, as customers are typically dubious of their performance.
The main objective of the study is to examine the contribution of new product launch to customer perception of Dolac milk products. The work was guided by the following research questions: What is the effect of timing of new product launch on customer perception of Dolac milk products? What is the effect of geographical location of new product launch on customer perception of Dolac milk products? What is the effect of target market prospects of new product launch on customer perception on Dolac milk products?
The descriptive research design method is used and 200 questionnaires were administered to customers at the Mutengene market place. This number is representative of the customer base of buyers at the Mutengene marketplace who are principal first buyers of new dairy products including Dolac.
Multiple regression analysis was used to analyse the data and the results indicate that consumer perception has a positive and significant effect on new product launch. The timing and location of the launch of new products has a direct effect on customer perception.
The study recommends companies should always take into consideration customer personality and perception when developing new products as these will always influence customer perception. It is recommended to the enterprise that customer perception should be intensified during new product launches and to understand different market segments and develop strategies to effect penetration within these markets.
Read More: Marketing Project Topics with Materials
This is a premium project material, to get the complete research project make payment of 5,000FRS (for Cameroonian base clients) and $15 for international base clients. See details on payment page
NB: It’s advisable to contact us before making any form of payment
Our Fair use policy
Using our service is LEGAL and IS NOT prohibited by any university/college policies. For more details click here
We’ve been providing support to students, helping them make the most out of their academics, since 2014. The custom academic work that we provide is a powerful tool that will facilitate and boost your coursework, grades, and examination results. Professionalism is at the core of our dealings with clients.
For more project materials and info!
Contact us here
OR
Click on the WhatsApp Button at the bottom left
