1.0 Executive summary

24-7 Café-Restaurant is a locally owned food outlet that will be located in Nkonghobae quarter-Mamfe. 24-7 Café-Restaurant will be an inspiring restaurant, consisting of both organic food during the day and fast café food at night.

Our main objectives is to increase our number of customers by 5% each year and to make 24-7 café-restaurant a destination point for all town dwellers. Our mission is not just to make profit but also to have good food taste and an excellent customer services that will give our customer great satisfaction. 24-7 café-restaurant will be a place of choice for all busy town dwellers who can’t meet up with their cooking schedule, for the singles male or female, and for the youths.

We have two different products for sales, with the first been the sales of cook organic food products such as Fufu/or Garri and Eru, Rice and White Beans, vegetable and plantains, Porish plantain and meat all which will be on sales from Monday to Saturday from 7am-1pm. The second product will run from Monday to Sunday from 7pm-10pm which involve the sales of café related products such as coffee teas, fries of Irish potatoes and chips. We will also market the sales of soft drinks in our restaurants, which be one of our major source of revenue.

Our target customers will be the general public particularly, students, business men and women, young dating couples, and daily influx of migrants to the area.

24-7 café-restaurant will employ 5 workers at the start of the business that is 2 cooks, 1 accountant/sale girl, and the CEO and manager (owners of the business) of the business.

To market our business, we entail the use of stickers, flyers, and sign boards at strategic positions that will call to attention the public about our business. Most of our raw materials will be bought from the North-West Region in bulks at cheap prices from our potential suppliers.

We will sell our products at value prices with a plate of an organic cook food for 400 FRS and a café related product for 250 FRS. Our team will be train on the monthly basis on the goal and culture of the business, and most important on how to offer a good customer service to our consumers.

Legal rights and permits will be obtain from the Mamfe Rural council and from the Delegation of the Ministry of Environment and Nature Protection (MINEPDED Manyu)

Our total overall cost in starting the business is calculated to sum-up to 748,800FRS. Our calculation project a profit and loss during the first year of operation. However, we will have a higher profit over a loss with estimated amount sales of 2.700.000frs during the first year which will increase to 3.000.000frs by the 3rd year of business.

1.1 Objectives

1. Increase the number of customers by more than 5% per year.
2. To make 24/7 Cafe restaurant a destination point for all town dwellers.
3. Achieve a profit margin of 5.2% in Year 2 and 6.90% by Year 3
4. Have sales of 1.5 million during the first year, and more than 2.5 million the second.

1.2 Mission

24/7 café-restaurant will be an inspiring restaurant, consisting of both organic food during the day and fast café food at night. Our mission is not just to make profit but also to have good food taste and an excellent customer services that will give our customer great satisfaction. 24/7 café-restaurant will be a place of choice for all busy town dwellers who can’t meet up with their cooking schedule, for the singles male or female, and for the youths. Our target is to be one of the most successful restaurants of choice for the people of Kembong.

1.3 Keys to Success

The keys to success are:

1. Customer service: Promote good values of our business culture and great customer services for our customers that keep them coming.
2. Location: Providing an easily accessible location for customers.
3. Convenience: Offering our customers a wide range of services in one setting.
4. Quality: Satisfy our customers with good quality and quantity of food and drinks that will keep them coming over and over.
5. Hire quality employees: employee’s motivation and good payment.

Check Out: Sample Business Plan in Cameroon