1.0 Executive Summary

DELGAMM is a total solution provider for printing related services and products such as office stationery, booklets, brochures, business forms, business cards,  photocopy, typing and printing, DV-lottery, data analysis, computer, computer classes, Plastification, scanning and sales of soft drinks to all individuals across Limbe Mile-4 particularly students and churches. It’s a partnership type of business run by Mr. Eddy Rilien (CEO) and Mr Etta Johnson (Manger) operated under the name DELGAMM Ltd.

Our goal is to serve all the printing needs and products for every individual and to make delgamm a stop by place for all. While our services, product quality, and prices will be excellent, our marketing strategy focuses on building long-term relationships with our customers.

By focusing on its commitment to helping businesses and individuals obtain the printing products and services they need, Delgamm documentation service will increase its sales to more than 2.0 million FRS in three years, while improving the gross profit margin. DDS will distinguish themselves by reinforcing reliability and expertise with competitive pricing.

Our management team will be makeup of 5 great employees (CEO, Manger, Accountant and 2 Workers) who are well equipped with the management of the business, offering great customer services and their ability to work beyond their confront zone.

To market our business, we entail the use of social media, the local newspaper and radio, stickers, flyers, sign boards at strategic positions that will call to attention the public about our business. Most of our stationary materials will come from Douala town particularly the supply of papers rims and soft drinks from supermom. We will offer our products and services at an excellent price below that of our competitors in order gain a high % of the market share.  We intern to come with a new market guerrilla market strategies at an interval of every 6months in order to increase our sales.

Legal right and permits will be obtained from the local government (the Limbe Council) and from the taxation office in order to protect our business name.

The total estimated cost to start the business is 2,525,000 FRS. We are seeking funding help of 2.0 million FRS (1.0million from eddy dad and 1.0 million from Etta mom). Our calculation project a profit and loss during the first 3years of operation. However, we will have a higher profit over a loss during our second year of operation with an estimated sales revenue of 3,000,000FRS and 3,500,000FRS the second and third years of business operation.

2.1 Mission statement

Our mission will be to provide an inspiring documentation service, consisting of typing and printing, photocopy, designing, booklet production, mobile money service, data analysis, international calls, and sale of stationaries at affordable prices. Our target is to be one of the most successful documentation services of choice for the people of Mile-4 Limbe.

2.2 Company Philosophy and Vision Statement

Our company’s main values are to provide honest, fun, and innovative customer services to our customers. Our vision is to become the best and most wanted organization in the South-West Region of Cameroon.

2.3 Objectives

1. Increase the number of customers by more than 10% per year.
2. To make DELGAMM documentation service a destination point for all town dwellers.
3. Have sales of 1.4 million FRS CFA during the first year, more than 3.0 million FRS CFA the second, and 3.5 million FRS CFA the third year.

2.4 Keys to Success

The keys to success are:

Marketing strategy: Provide better prices than all our competitors.

Customer service: Promote good values of our business culture and great customer service for our customers that keep them coming.

Location: Providing an easily accessible location for customers.

Convenience: Offering clients a wide range of services in one setting, and extended business hours.

2.5 Target market

Our target market, include the general public involving schools, students, businessmen and women, churches, around the area. We also target the general population from Half, Mile, Mile Two, who will come to our company for our services.

Check Out: Sample Business plans in Cameroon