TABLE OF CONTENT

• Executive Summary………………………………….5
  • Objectives…………………………………………….6
  • Mission statement………………………………..6
  • Vision Statement…………………………………..6
  • Customer Focus…………………………….……..7
  • Management Team………………………..…….7
  • Key to Success…………………………………….8
  • Financial Analysis………………………………9
• Company Overview……………………..…….…..9
  • Company History………………………………9
  • Company Ownership……………………….10
  • Legal Structure…………………………….10
  • Location & Operations……………………10
  • Products and Services………………..……..11
• Industry Analysis…………………………….……11
  • Market Trends………………………………..13
  • Target Market………………………….……..13
  • Sales Forecast……………………………….13
• Competitive Analysis………………………17
  • Direct Competitors……………..17
  • Indirect Competitors…..……..18
  • Competitive advantage………….18
• Marketing Plan…………………………….19
  • Brand & Value Proposition…………………16
  • Promotions Plan……………………16
• Operations Plan……………………….17
  • Roles and Responsibilities…….……….17
  • Milestones……………………..19
• Management Team……………..20
• Financial Plan………………..24

8.1 Key Assumptions……………..25

8.2 Start-up expenditure…………………25

8.3 Breakeven analysis………………….26

8.4 Risk analysis………………………..27

8.5 Contingency plans………….27

1.0 EXECUTIVE SUMMARY

Limbe Housing Service Ltd is a full-service real estate agency that provides personalized and professional services to home buyers, sellers, and renters. Our experienced agents are dedicated to understanding the unique needs and goals of each client, guiding them through the entire process with exceptional customer service and support.

Limbe Housing Service Ltd would provide one of the best customer-satisfied real estate rental services within the Limbe Municipality.

The main objective would be to be the major player in the real estate market within the Limbe Municipality. Our mission would be to change the way real estate business is done in Cameroon by reducing the expense of a traditional office and replacing it with a virtual real estate office using the Internet.

Our key to success lies in the presence of a website that provides easy access to all available properties within the Limbe Municipality.

Our major services include the provision and linking of tenants to properties such as single rooms, studios, and apartments and our target market would include students, workers, job seekers, or families who need a property to rent.

Limbe Housing Service Ltd would be owned and run by one person, who happens to be the founder of the business. To market our business, Limbe Housing Service Ltd will use online social platforms, stickers, flyers, and sign boards at strategic positions that will call to the attention of the public about our business.

1.1 Objectives

The main goals and objectives of Limbe Housing Service Ltd would be;

1. To be the top major player in the housing rental services business in Limbe Municipality.
2. Locate only well-qualified tenants, desiring to lease long term
3. To create a source of passive income
4. To enable property owners to be able to market and promote their services at zero cost.
5. To create awareness about the presence of a digital platform for property rentals in the Cameroon real estate market

Check out: Business Plans in Cameroon