Abstract

The purpose of this research to find out the effects of Internal Communication to Organizational performance in corporate organizations. The specific objectives was to investigate whether or not there is a significant relationship between Internal Communication and organizational performance; to establish the effects of Internal Communication on organisational performance, internal communication was subdivided into horizontal and vertical communication while organisational performance was divided in to financial and operational performance Using , questionnaires  the study obtained data from thirty five  workers ranging from the management to the employees  in NABCO at Ombe–Tiko Sub Division.  Data were analysed using descriptive and regression analysis based on the result of this study, the researcher found out that internal communication has an Internal communication significantly influence organisational performance.   and the recommends The study recommends that there is need for NABCO to embrace more forms of techniques and technologies of NABCO so as to fill the gap that currently exists. This will not only lift employees’ morale but their performance too. The more the channels of internal communication available, the more there will be communication to staff and consequently a higher staff performance The study also recommend that there is need for large organizations to take cognizance of the fact that poor internal communication may impact negatively on staff performance. The management should always strive to ensure that there are good and open lines of internal communication in the organization. This will ensure better organizational results. Also, large organizations should try and strictly follow the lines of communication put in place. There is need to carry out more research on the process of internal communication and especially for large organizations to establish how it can be made more efficient

Keywords: internal communication, organisational performance.

 

CHAPTER ONE

INTRODUCTION

1.1 Background to Study

All human interactions are a form of communication. In this highly competitive business world, nothing can be achieved without effective communication with employers, employees, clients, suppliers, and customers. If you look among the most successful business people in the world, you will see people who have mastered the art of communication. Business all over the world today is very challenging. To stay profitable in the highly challenging and competitive global market economy all factors of production (that is men, machine and material), should be wisely managed. Among the factors of production, human resource constitutes the biggest challenge because unlike inputs, employee management demands skilful handling of thoughts, feelings and emotions to secure highest productivity. Effective organizational communication plays an important role in this challenge (Abifarin, 1997).

Communication has critical influence on work groups and organizational communication is a channel to flow information, resources, and even policies. Organizational communication can be broadly defined as communication with one another in the context of an organisation as cited in. This type of communication, in turn, includes activities of sending and receiving message through various layers of authority, using various message systems, and discussing various topics of interest to the group we belong to or the company we work for.  Organizational communication research has mainly been conducted both in the business management field and in the communication field (Eunju, 2009).

Internal communication has long been recognised as an important mechanism for managers and stakeholders to an organisation. Researchers in the field of public administration have provided little knowledge about internal organizational communication and its roles and effects on organisational performance as well as employees’ performance. The central role of internal communication in the organisation has therefore been recognized and in recent years has gained a lot of attraction and attention and it is on this note that the study seeks to research on the effect of internal communication on organisational performance.

 

1.2 Problem Statement and Justification of Study

The sustainability of an organization is based on effective communication among employees and relationships develop based on effective communication. Effective internal communication helps employees to coordinate activities, and achieve goals. It is relevant in socialization, decision-making, problem solving and change-management processes and ensures that members of an organization are working towards a common goal.

NABCO Company Ltd. is facing   a number of challenges   ranging from cumbersome reporting lines, which are difficult for the employees to abide to such as conflicting authorities, and obligations thereby making some subordinates become answerable more than a superior.  Intra- communication facilities such as intercoms and memos are      mostly ignored by the company and this slows down the rate at which information      should circulate and flow within the organisation and among staffs/employees. NABCO Company Ltd. continues to find the most effective channels for communicating with their   constituents but is yet to establish a possible   concrete and reliable strategy to tackle   this problem. However, the absence of such a strategy on effective internal communication channel tends to under-utilize the expertise and vital information    from the employees and staff, which could be a critical input for formulating an effective communication strategy to reduce or eliminate apathy in performing their roles.

Considering these problems, the study seeks to attempt to provide answers to the following questions:

• What is the effect of internal communication in NABCO Company Ltd.?
• What is the communication tools used in NABCO Company Ltd?
• What is the effectiveness of communication tools used in NABCO Company Ltd?
• What is the relationship between internal communication and organizational performance in NABCO Company Ltd.?

 

1.4 Objectives of Study

The primary objective is to examine the effects of internal communication on organizational performance in NABCO Company Ltd. Buea.

The study is equally guided by the following specific objectives to:

1. Examine the effects of internal communication in NABCO Company Ltd.
2. Examine the communication tools used in NABCO Company Ltd.

• Examine the effectiveness of the communication tools used in Nana Bouba Ltd.

1. Examine the relationship between internal communication and organizational performance in NABCO Company Ltd.
2. To make policy recommendations to combat these obstacles

 

1.5 Hypotheses

The study is guided by two hypotheses, one in the null and the other in the affirmative

H1: Internal communications significantly influence organisational performance.

Ho: Internal communication has no influence on organisational performance