THE IMPACT OF SOCIAL INFLUENCERS ON TOURIST BEHAVIOUR
Abstract
A big employer and a considerable supplier of foreign cash at any national level, tourism is a large industry in the globe today, notably in the service sector globally. Social influencers have provided the tourism sector with a great deal of attention and appeal in recent years, bringing throngs of travelers to numerous well-known sites.
By doing this, the influencers have a way to affect how tourists behave in their nation; as a result, a study is being conducted to examine the impact of social media influencers on tourist behavior using specific variables like SMI trustworthiness, likability, and expertise and how they affect tourists’ behavior.
The study adopts a survey research design and a total of 50 respondents were selected for the study using purposive sampling technique. Questionnaire was used to collect primary data. Data collected was from primary and secondary sources. The statistical tool used in the research study was multiple regression analysis.
The results show that mobile money technology, network stability, and the availability of float all significantly affect MTN’s performance. Instead of concentrating on expanding access to mobile money technology, the report advises MTN to educate the public about how it works and its value.
Read More: Tourism and Hospitality Management
| Project Details | |
| Department | Tourism & Hospitality Maagement |
| Project ID | THM0014 |
| Price | Cameroonian: 5000 Frs |
| International: $15 | |
| No of pages | 70 |
| Methodology | Descriptive |
| Reference | Yes |
| Format | MS word & PDF |
| Chapters | 1-5 |
| Extra Content | Table of content, Questionnaire |
This is a premium project material, to get the complete research project make payment of 5,000FRS (for Cameroonian base clients) and $15 for international base clients. See details on payment page
NB: It’s advisable to contact us before making any form of payment
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THE IMPACT OF SOCIAL INFLUENCERS ON TOURIST BEHAVIOUR
| Project Details | |
| Department | THM0014 |
| Project ID | THM0014 |
| Price | Cameroonian: 5000 Frs |
| International: $15 | |
| No of pages | 70 |
| Methodology | Descriptive |
| Reference | Yes |
| Format | MS word & PDF |
| Chapters | 1-5 |
| Extra Content | Table of content, Questionnaire |
Abstract
A big employer and a considerable supplier of foreign cash at any national level, tourism is a large industry in the globe today, notably in the service sector globally. Social influencers have provided the tourism sector with a great deal of attention and appeal in recent years, bringing throngs of travelers to numerous well-known sites.
By doing this, the influencers have a way to affect how tourists behave in their nation; as a result, a study is being conducted to examine the impact of social media influencers on tourist behavior using specific variables like SMI trustworthiness, likability, and expertise and how they affect tourists’ behavior.
The study adopts a survey research design and a total of 50 respondents were selected for the study using purposive sampling technique. Questionnaire was used to collect primary data. Data collected was from primary and secondary sources. The statistical tool used in the research study was multiple regression analysis.
The results show that mobile money technology, network stability, and the availability of float all significantly affect MTN’s performance. Instead of concentrating on expanding access to mobile money technology, the report advises MTN to educate the public about how it works and its value.
Read More: Tourism and Hospitality Management
This is a premium project material, to get the complete research project make payment of 5,000FRS (for Cameroonian base clients) and $15 for international base clients. See details on payment page
NB: It’s advisable to contact us before making any form of payment
Our Fair use policy
Using our service is LEGAL and IS NOT prohibited by any university/college policies. For more details click here
We’ve been providing support to students, helping them make the most out of their academics, since 2014. The custom academic work that we provide is a powerful tool that will facilitate and boost your coursework, grades, and examination results. Professionalism is at the core of our dealings with clients
For more project materials and info!
Contact us here
OR
Click on the WhatsApp Button at the bottom left
Email: info@project-house.net
