Abstract

The purpose of the research study is to examine the influence of social media on the academic performance of students of Lycee Molyko, to achieve this the descriptive survey research was adopted, the study focused on Lycee Molyko hence population consist of 20,000 full-time students. The simple random sampling technique was used to select a sample of 50 students.

A questionnaire has used the title “Effects of Social Media on students’ academic performance was used to collect data from participants. The descriptive statistics of frequency counts and percentage were used to analyze the demographic data while inferential statistics of Chi-Square (x2) was used in testing the hypothesis.

Research findings show that a great number of students in Lycee Molyko are addicted to social media. To this end the research recommended that social media should be used for educational purposes as well, social networking sites should be expanded and new pages should be created to enhance academic activities and avoid setbacks in the students’ academic performance, and students should be monitored by teachers and parents on how they use these sites. This is to create a balance between social media and the academic activities of students to avoid setbacks in the academic performance of the students

CHAPTER ONE

INTRODUCTION

1.1 Background to the study

The world today is celebrating the improvement in communication technology which has broadened the scope of communication through Information and Communication Technology (ICTs) Modern Technology in communication no doubt has turned the entire world into a “Global Village”. But as it is a technology like two sides of a coin, bring with it both negative and positive sides.

It helps people to be better informed enlightened and keeping abreast with world developments. Technology exposes mankind to a better way of doing things, social networking sites include Twitter, Yahoo Messenger, Facebook, Messenger, Blackberry Messenger (BBM), Whatapp Messenger, 2go Messenger, Skype, Google talk, Google Messenger, Phone, and Androids.

These networking sites are used by most people to interact with old and new friends, physical or internet friends (Asemah and Edegoh, 2012). The world has been changed rapidly by the evolution of technology, this has resulted into the use of technology as the best medium to explore the wide area of knowledge.

The evolution of internet technology has led to its use as the best medium for communication. Whereby, two-third of the world’s internet population visits social networking or blogging sites, thus serving as a communication and connection tool.

Social networking sites (SNSs) are online communities of internet users who want to communicate with other users about areas of mutual interest whether from a personal, business, or academic perspective (William, Boyd, Bensten, Chin, Diamond, and Morgenthaler 2009). The millions of social networking sites have transformed the thought of global village into a reality whereby billions of people communicate through social networking sites.

Numerous benefits such as health, education, policies, housing have been obtained through distant communication through the use of social networking sites.

Academic excellence or achievements plays an important role in an individual placement, be it in the academic institutions or job placement. Due to this, many people are concerned with the ways they can enhance their academic achievement.

The emphasis on academic excellence which is also prevalent worldwide has encouraged many studies about the conditions promoting it. The role of academic achievement as one of the predictors of one’s life success and also in the aspect of academic placement in schools to higher institutions as well as the level of employability in one’s career is inevitable (Kyoshaba, 2009).

Academic performance, which is measured by the examination results, is one of the major goals of a school. Hoyle (1986) argued that schools are established with the aim of imparting knowledge and skills to those who go through them and behind all this is the idea of enhancing good academic performance.

Academic performance or achievement is the outcome of education, the extent to which a student, teacher, or institution has achieved their educational goals. Academic performance is commonly measured by examinations or continuous assessment but there is no general agreement on how it is best tested or which aspects are most important, procedural knowledge such as skills or declarative knowledge such as facts (Annie, Howard and Mildred, 1996).

A direct relationship exists between social media usage and the academic performance of students in Universities. However, the darker side within technological evolution has resulted in dilemmas such as the setback of the real values of life especially among students who form the majority of users interacting through the use of social networking sites.

Online social networking sites focus on building and reflecting social associations among people who share interests and or activities. With so many social networking sites displayed on the internet, students are tempted to abandon their homework and reading times in preference for chatting online with friends. Many students are now addicted to the online rave of the moment, with Facebook, Twitter, etc.

Today most youths and students possess Facebook accounts. The reason most of them perform badly in school might not be far-fetched. While many minds might be quick to blame the poor quality of teachers, they might have to think even harder, if they have not heard of Facebook Frenzy (Oche and Aminu 2010).

Olubiyi (2012) noted that these days’ students are so engrossed in social media that they are almost 24hours online. Even in classroom and lecture theatres, it has been observed that some students are always busy pinging, 2going or Facebooking, while lecturers are on. Times that ought to be channeled towards learning, academic research, and innovating have been crushed by the passion for meeting new friends online, and most times busy discussing trivial issues.

Hence most students’ academic suffers setbacks as a result of distraction from social media. In (obi, Bulus, Adamu and Sala at 2012). It was observed that the use of sites also affects students’ use of English and Grammar. The students are used to short forms of writing words in their chat rooms, they forget and use the same in the classrooms. They use things like ‘4’ in place of for, ‘U’ in place of ‘You’, ‘D’ in place of ‘The’ etc, and this could affect their class assessment.

Social Networking sites although have been organized as an important resource for education today, studies, however, show that students use social networking sites such as Facebook for fun, to kill time, to meet existing friends, or to make new ones (Ellison, Steinfield, and Lampe 2007).

Although it has been put forward that students spend much time participating in social networking activities, many students blaming the various social networking sites for the steady decrease in grade point average (Kimberly, Jeony, and Lee, 2009). It also shows that only a few students are aware of the academic and professional networking opportunities the sites offered.

According to Kuppuswamy and Shankar (2010), social network websites grab the attention of the students and then divert it towards non-educational and inappropriate actions including useless chatting. Whereas on the other hand, (Liccard, Ounnas, Massey, Kinnunen, Midy, and Sakar, 2007) reviewed that the students are socially connected with each other for sharing their daily learning experiences and do conversations on several topics.

Tinto (1997) argued that extracurricular activities and academic activities are not enough to satisfy some student those who are suffered by social networking isolation. This shows that social networks are benefits for the student as it contributes in their learning experiences as well as in their academic life.

Trusou, Bucklin, and Pauwels (2009) noted that the internet is no doubt the evolution of technology but specifically social networking is extremely unsafe for teenagers, social networks have become hugely common and well-known in past few years. According to Cain (2009), social network websites provide ease of connecting people to one another, free of cost, and after connecting one can post news, informative material, and other things including videos and pictures, etc.

Wiley and Sisson (2006) argued that previous studies have found that more than 90% of tertiary school students use social networks. In the same way, Ellison et al (2007) stated that the students use social networking websites for approximately 30 minutes throughout the day as a part of their daily routine life.

This statement shows the importance of social networking websites in students’ life. Lenhart and Madden (2007) revealed through a survey that students strongly recommend social networking websites to stay in touch with friends to keep informed and aware.

Social information processing theory is an interpersonal communication theory that suggests that online interpersonal relationship development might require more time to develop than a face-to-face relationship but when developed, it has the same influence as face-to-face communication. This means the more students use social media, the more they influence their disposition to studies, given the fact that friends from social media will begin to exert influence on each other.

1.2 Statement of the Problem

The world today is a global market in which the internet is the most important sort of information. Since the advent of social media sites in the 1990s, it is seen that the academic performance of students is facing a lot of neglect and challenges. The educational system in Cameroon is faced with so many challenges which have certainly brought about a rapid decline in the quality of education.

There is a deviation, distraction, and divided attention between social networking activities and their academic work. It is observed that students devote more attention to social media than they do to their studies.

How Does Social Media Affect Social Bonds or Relationships?

–           Social media allows users to foster positive relationships online especially for otherwise isolated groups.

–           However, SM can also negatively affect relationship when you compare yourself with other according to experts.

Students’ addictiveness to social networks, students’ frequency of exposure to social networks, social media networks that the students are more exposed to and the influence of social media as a medium of interaction between students has been part of the discussion in recent times and which have impacted on their academic performance.

Instead of students reading their books, they spend their time chatting and making friends via social media and this might definitely have an influence on their academic performance because when you do not read, there is no way you can perform well academically. It is a common sight to see a student chatting insensitive and highly organized places like churches, mosques, and lecture venues. Some are so carried away that even as they are walking along the highway they keep chatting.

The manufacturing and distribution of equally sophisticated cellular phones have complicated the situation, as students no longer need to visit a cybercafé before they send and receive messages. Attention has been shifted from visible to invisible friends, while important ventures like study and writing might be affected in the process.

This phenomenon has become a source of worry for many who believe in knowledge and skills acquisition. In recent times social media have been a major stay in the minds of students and the world at large thereby causing a lot of drastic measures by students, teachers, and even educational administrators and in the society at large.

It is therefore of great importance to explore some of the trending issues facing students’ academic performance as a result of social media, students at all levels of learning now have divided attention to studies, as a result of available opportunities to be harnessed from social media whether these opportunities promote studies is a question that needs to be answered. Thus, the problem this study investigates is the social media networks on the academic performance of the students in Lycee Molyko and the society at large.

1.3 Purpose of the study

The purpose of this study generally is to examine the influence of social media on the academic performance of students in Lycee Molyko.

Specifically, the study seeks;

1. To examine the level of students’ addictiveness to social media and the influence on their academic performance.
2. To determine the social media network that the students are more exposed to and the influence on their academic performance.
3. To ascertain how the use of social media has influenced the academic performance of the students in Lycee Molyko.
4. To ascertain the difference in students’ usage of social media networks by gender.
5. To ascertain how age has an influence on students’ usage of social media networks.