Table of Content

1.0 Executive Summary………5

Introduction…….5

Market Analysis……5

Product Offering……5

Marketing and Sales Strategy……6

Operational Plan……6

Financial Projections……6

1.1 Business Objective……..7

Objective 1: Establish a Strong Market Presence…….7

Objective 2: Ensure Operational Efficiency……..7

Objective 3: Drive Sustainable Growth……7

1.2 Mission Statement……7

1.3 Vision Statement…….8

1.4 Customer Focus………8

1.5 Management Team……..9

1.6 Key to Success………9

1.7 Competitive Market Analysis…….10

1.7.1 Market Overview……10

1.7.2 Geographical Market……10

2.0 Company Overview……..11

2.1 Company History…….11

2.2 Company Ownership……11

2.3 Legal Structure……12

2.4 Operations……12

2.5 Products and Services…..13

3.0 Industry Analysis…..13

3.1 Market Trends…..14

3.2 Target Market……15

4.0 Competitive Analysis……18

4.1 Direct Competitors……18

4.1.1 Fast-Food Restaurants…..18

4.1.2 Local Restaurant…….18

4.2 Indirect Competitors…….19

4.2.1 Local Grocery Store….19

4.2.2 High-End Restaurant…..19

4.3 Competitive Advantage…..19

4.4 Conclusion,…..20

5.0 Marketing Plan……20

5.1 Brand & Value Proposition…..20

5.2 Promotions Plan…..21

6.0 Operations Plan……22

6.1 Roles and Responsibilities……22

6.2 Milestones…….23

7.0 Financial Plan…..23

7.1 Key Assumptions……23

7.2 Startup Expenditure…..24

Breakdown of Miscellaneous Expenses….26

7.3 Break-even Analysis…..27

7.4 Risk Analysis……27

7.4.1 Internal Risks….27

7.4.2 External Risk……29

7.5 Contingency plans            …….31

7.5.1 Operational Challenges…..31

7.5.2 Communication And Collaboration…..31

7.5.3 Quality Control…..32

7.5.4 Financial Management…….33

1.0 Executive Summary

Our chicken poultry business, located at UB Junction Buea, aims to revolutionize the local poultry industry by providing top-quality poultry products to meet the growing demands of the community. Having strong emphasis on sustainable farming practices, animal welfare, and customer satisfaction, our business endeavors to become the go-to supplier of fresh and healthy poultry products in the region.

The poultry market in Buea and its surrounding areas is experiencing a surge in demand due to the increasing population, shifting consumer preferences towards healthier protein options, and a rise in culinary trends emphasizing poultry-based dishes. However, the current supply of high-quality poultry products is limited, presenting a significant opportunity for our business to cater to this unmet demand.

Our primary focus will be on raising and selling chickens for meat production. We will implement modern and efficient farming techniques to ensure the effective growth and well-being of our poultry. By making available a balanced and nutritious  diets, availability of  clean water, and a spacious and comfortable environment conducive to their natural behavior, we will produce poultry products of exceptional quality.

In addition to meat production, our business will offer a range of complementary products. We will provide fresh, farm-raised eggs that are known for their superior taste and nutritional value. The feathers from our poultry will be carefully collected and processed for use in various industries, such as arts and crafts, fashion, and bedding materials. Furthermore, we will utilize the waste generated by our poultry to produce organic manure, catering to the growing demand for environmentally friendly fertilizers.

To successfully reach our target market, we will employ a comprehensive marketing and sales strategy. Leveraging the power of digital platforms, we will build a strong presence online through a professional website and active engagement on social media channels. We inturn to establish  a loyal customer base and generate organic referrals by showcasing our commitment to quality, sustainability, and animal welfare.

Traditional marketing methods will also play a crucial role in our promotional efforts. Strategically placed signage, flyers, and posters in high-traffic areas and collaborations with local businesses such as restaurants and grocery stores will help increase awareness of our brand and products. Additionally, we will participate in community events, farmers’ markets, and trade shows to connect directly with potential customers and showcase the superior quality of our poultry products.

Our chicken poultry business will operate on a well-designed and efficiently managed farm located at UB Junction. The farm will feature modern infrastructure, including spacious housing units, automated feeding and watering systems, and state-of-the-art biosecurity measures to ensure the health and safety of our poultry.

We will partner with reputable suppliers to source high-quality feed and other essential inputs. Our skilled and experienced team, consisting of the owner-operator, two professional poultry technicians, and an online social media manager, will be dedicated to maintaining optimal conditions for the poultry’s growth and well-being.

The startup costs for our chicken poultry business are estimated at 1,499,500 FCFA. Our detailed financial projections indicate that we expect to achieve profitability within the first year of operation, with estimated profits of 735,000 CAD in the second year and 1,235,000CFA by the third year.

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