TABLE OF CONTENT

1. **Confidentiality Agreement** ……………………………………………. 1
2. **Executive Summary** ………………………………………………….. 2
3. **Business Objectives** …………………………………………………. 3
4. **Mission** …………………………………………………………. 3
5. **Company Philosophy** …………………………………………………. 4
6. **Vision Statement** …………………………………………………….. 4
7. **Keys to Success** ……………………………………………………….. 5
8. **Market Analysis** …………………………………………………….. 6

   – 8.1 Industry Overview ……………………………………………. 6 

   – 8.2 Target Market …………………………………………………. 6 

   – 8.3 Competitive Analysis ………………………………………… 6 

   – 8.4 Barriers to Entry ……………………………………………… 7 

   – 8.5 Threats …………………………………………………………. 7 

   – 8.6 Opportunities …………………………………………………… 8 

   – 8.7 Target Customer ……………………………………………… 9 

9. **Marketing Strategy** …………………………………………………. 10

   – 9.1 Pricing Strategy ………………………………………………. 10 

   – 9.2 Promotion Strategy ………………………………………… 10 

   – 9.3 Sales Strategy …………………………………………………. 10 

10. **Projected Monthly Sales** ………………………………………….. 11
11. **Operations Plan** …………………………………………………. 12

    – 11.1 Location ……………………………………………………… 12 

    – 11.2 Equipment and Supplies ……………………………….. 12 

    – 11.3 Delivery Process …………………………………………… 12 

12. **Management and Personnel** ……………………………………. 13

    – 12.1 Organizational Structure ………………………………. 13 

    – 12.2 Roles and Responsibilities ……………………………… 13 

13. **Financial Plan** …………………………………………………… 14

    – 13.1 Key Assumptions ………………………………………….. 14 

    – 13.2 Initial Capital Breakdown ……………………………… 14 

    – 13.3 Revenue Projections …………………………………….. 15 

    – 13.4 Expenses …………………………………………………….. 15 

    – 13.5 Profit Projections …………………………………………… 15 

14. **Risk Management** ………………………………………………… 16

    – 14.1 Potential Risks ………………………………………………. 16 

    – 14.2 Contingency Plan ………………………………………….. 16 

 

EXECUTIVE SUMMARY

Awa Gas Delivery Service is a retail cooking gas delivery business located in Bamenda, Cameroon. The business will focus on providing convenient, reliable, and affordable cooking gas (LPG) delivery services to households, restaurants, and small businesses within Bamenda. The initial capital for the business is 1,000,000 FRS, and it will be managed by Tata as the CEO and manager. The business will employ one delivery personnel who will use a motorcycle for deliveries. The goal is to become the leading gas delivery service in Bamenda by offering excellent customer service, competitive pricing, and timely deliveries.

Business Objectives

1. To provide reliable and timely cooking gas delivery services to customers in Bamenda.
2. To achieve a customer base of 200 regular clients within the first year.
3. To generate a monthly revenue of 500,000 FRS by the end of the first year.
4. To expand operations by adding more delivery personnel and motorcycles within two years.

Mission

Awa Gas Delivery Service is committed to providing reliable, affordable, and convenient cooking gas (LPG) delivery services to households, restaurants, and small businesses in Bamenda. Our mission is to ensure that every customer has access to clean and efficient energy for their cooking needs, delivered safely and on time. We strive to build trust and long-term relationships with our customers by offering exceptional service, competitive pricing, and a commitment to safety and sustainability. Through our efforts, we aim to improve the quality of life for our community while contributing to a cleaner environment by promoting the use of cooking gas over traditional fuels like firewood and charcoal.

Company Philosophy

At Awa Gas Delivery Service, we believe in delivering more than just cooking gas—we deliver trust, convenience, and peace of mind. Our philosophy is rooted in three core principles:

• Customer-Centricity: Our customers are at the heart of everything we do. We prioritize their needs by offering reliable, timely, and affordable services.
• Safety First: We are committed to the highest safety standards in handling and delivering cooking gas to protect our customers, employees, and the community.
• Sustainability: We promote the use of clean energy to reduce environmental degradation and improve the quality of life for our community.

We operate with integrity, transparency, and a dedication to excellence, ensuring that every interaction with Awa Gas Delivery Service leaves a positive and lasting impression.

Vision Statement

Awa Gas Delivery Service envisions becoming the leading provider of cooking gas delivery services in Bamenda and beyond, recognized for our reliability, affordability, and commitment to customer satisfaction. We aim to revolutionize the way households and businesses access clean energy by leveraging technology, innovation, and exceptional service. Our long-term vision is to expand our operations, create employment opportunities, and contribute to a greener, healthier environment by reducing reliance on traditional fuels. Through our efforts, we aspire to be a trusted partner in the energy needs of our community, fostering growth and sustainability for generations to come.

Keys to Success

For Awa Gas Delivery Service to thrive and achieve its goals, the following key factors will be critical to its success:

1. Reliable and Timely Delivery

• Ensure that gas cylinders are delivered to customers promptly and within the agreed timeframe.
• Build a reputation for dependability to foster customer loyalty and trust.

2. Excellent Customer Service

• Provide friendly, professional, and responsive service to all customers.
• Address customer complaints and feedback promptly to maintain satisfaction.

3. Competitive Pricing

• Offer affordable and transparent pricing to attract and retain customers.
• Regularly review market rates to ensure competitiveness.

4. Safety and Compliance

• Adhere to strict safety protocols in handling, storing, and delivering gas cylinders.
• Train employees on safety measures and provide necessary safety equipment.

5. Effective Marketing and Branding

• Use cost-effective marketing strategies (e.g., social media, flyers, and referrals) to reach target customers.
• Build a strong brand identity that emphasizes reliability, affordability, and convenience.

6. Strong Supplier Relationships

• Establish and maintain good relationships with reliable gas suppliers to ensure consistent supply.
• Negotiate favorable terms to minimize costs and avoid stockouts.

7. Efficient Operations

• Streamline processes for order-taking, delivery, and inventory management to maximize efficiency.
• Use a motorcycle for deliveries to ensure quick and cost-effective service.

8. Financial Management

• Maintain a clear budget and track expenses to ensure profitability.
• Reinvest profits strategically to grow the business (e.g., adding more delivery personnel or expanding inventory).

9. Community Engagement

• Build strong relationships with the local community by participating in events and supporting local initiatives.
• Educate customers on the benefits of using cooking gas over traditional fuels.

Read More: Business Plans in Cameroon