Executive Summary

It stipulates the various activities carried out by the intern in MTN and the challenges encountered. The focus of the intern was based on Marketing and critical analyses of the organization using the SWOT analysis. The main objective of the internship was to practically show proof of the marketing skills learnt in school.

Within this period, the intern was opportune to learn a lot in the domain of marketing, analysis and to use the information to advice a company on how to proper organize their marketing strategies.  Factors such as; no network coverage in some areas caused by inaccessible roads are really affecting the organization ability to compete with its competitors.

The organization has a competent staff and this gives them a great edge over their competitors. Furthermore, the hygiene condition and the mutual understanding between staff channel of communication at MTN gives a great understanding about the working environment. This report ended with possible suggestions and recommendations to the MTN management.

CHAPTER ONE

BACKGROUND OF THE STUDY

1.1 What Is An Internship All About?

An internship is when students of various academic are sent out by their various schools to the public to look for organizations or institutions in which they can acquire some practical knowledge of what they have learnt in school.  Internship training is more practical oriented and gives the students an opportunity to see certain theoretical knowledge in real life in other words exposing the students to the real world situations

Firstly the schools give their students an internship letter which is later deposited in any organization of the student’s choice. Some organizations ask the students to submit a hand-written application together with the internship letter from their schools. This might be to see if the said student can express his/ herself better. Within the months of June, July, August and even September, the students are called by the organizations in which they have been accepted to begin their internship training.

1.2 Types Of Internship

1. Research internship (graduation) or dissertation internship

This is mostly done by students who are in their final year. With this kind of internship, a student does research for a company or institution. The company can have something that they feel like they need to improve or the student can choice a topic within the company themselves.

The results of this research study will be put in a report and often must be presented to the company. This type is mostly research oriented, requiring items to be more scientific in their approach (stating the problem, objectives, hypothesis, method of data collection, method of data analysis, variables of the study, presentation of data analysis before reaching conclusion and recommendations).

1. Virtue internship

This is another type of internship which is growing in popularity. The intern works remotely and is not physical present at the job location. It provides the capacity to gain experience without conventional requirement for been physically present in an office. The internship is conducted via virtual means, such as phones, emails, and web communication. Virtual interns generally can work at their own pace and location.

1. Work experience internship

Most often thus is mostly done prior to final year of an undergraduate study. The placement can range from 2-3months (usually running from July-September every year). During this period, the student is expected to blend class room knowledge and theories with real world practice. This way, the student gain work experience in their field of study.

The gain experience would be helpful to finish the final year of study towards the award of a Higher National Diploma (HND), a bachelor program or any other post graduate program. This approach is adopted is adopted by the Higher Institute of Management Studies (HIMS), University of Buea, University of Bamenda and among other great institute of higher learning.

1.3 Features Of Internship

• During internship training, students are given various tasks to carryout and they are corrected when they make mistakes.
• Students are to abide to the rules and regulations of the various organizations.
• It is planned and scheduled through consultation with the university so as to fit into the undergraduate experience
• It helps to evaluate the students’ ability of the grasps of knowledge in class by being able to put all what was learnt in class in practice.
• It builds a firm relationship between the university and the various institutions.
• Students have the opportunity to see a lot of practical equipment.
• Must be completed before a student graduate from the university.

1.4 Objectives Of Internship

• To be able to see practically some things we learn in class.
• To gain some practical skills in business.
• To be able to observe how decisions are made in some organizations.
• To gain ideas different from the ones we know.
• To link the students with the various organizations.

1.5 Importance Of Internship

Internship training is important to three (3) different classes of people namely;

• The Students
• The employer
• The university

1.5.1 Benefit to students

• It provides career awareness to students
• It gives students a chance to put into practice what they have learnt in school and thereby gaining some practical skills.
• It provides valuable experience that secures future employment.

1.5.2 Benefits to the organization

• It gives the organization access to quality candidates for employment in the future.
• Interns may also contribute in generating new ideas to the organization.
• The interns contribute in attaining the objectives of the organization.

1.5.3 Benefits to the university

• It strengthens ties between the university and these organizations.
• It helps in the retention of many students leaving the university thereby building the goodwill of the university.

1.6 Limitations Of Internship

These are the difficulties face by the student during his internship.

• Transportation problem as these increases the daily expenditure of the student.
• The stress of getting up from bed very early every morning as the student is supposed to go to work early.
• It takes quite a long time for the student to adhere to the new environment and the rules and regulations of the organization too.

1.7 Operational Definition Of Terms

Customer service: Customer service is the direct one-on-one interaction between a consumer making a purchase and a representative of the company that is selling it. Most retailers see this direct interaction as a critical factor in ensuring buyer satisfaction and encouraging repeat business. Even today, when much of customer care is handled by automated self-service systems, the option to speak to a human being is seen as necessary to most businesses. It is a key aspect of servant-leadership (Mitchell Grant, 2019).

Personal selling: Personal selling is also known as face-to-face selling in which one person who is the salesman tries to convince the customer in buying a product. It is a promotional method by which the salesperson uses his or her skills and abilities in an attempt to make a sale (Kotler, 2007).

Door to door service: Door-to-door is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

SIM card: A subscriber identity module or subscriber identification module (SIM), widely known as a SIM card, is an integrated circuit that is intended to securely store the international mobile subscriber identity (IMSI) number and its related key, which are used to identify and authenticate subscribers on mobile telephony devices (such as mobile phones and computers). It is also possible to store contact information on many SIM cards. SIM cards are always used on GSM phones; for CDMA phones, they are only needed for newer LTE-capable handsets. SIM cards can also be used in satellite phones, smart watches, computers, or cameras (Tait, 2016)

MTN Mobile money: MTN Mobile money is a technology that allows people to receive, store and spend money using their mobile phone. It’s sometimes referred to as a ‘mobile wallet’.

CHAPTER TWO

MOBILE TELECOMMUNICATION NETWORK (MTN)

History of MTN

MTN Group Limited, formerly M-Cell is a South African multinational mobile telecommunications company, operating in many African, European and Asian countries. Its head office is in Johannesburg (MTN Group, 2011). As of 30 June 2016, MTN recorded 232.6 million subscribers, making it the eighth largest mobile network operator in the world, and the largest in Africa.  Active in over 20 countries, one-third of company revenue come from Nigeria, where it holds about 35% market share. MTN Group is the primary sponsor of the South Africa national rugby union team and sponsors English football club Manchester United F.C.  In March 2016, the company appointed Rob Shuter as Chief Executive Officer.

Launched in 1994, the MTN Group is a leading emerging market operator, connecting subscribers in 22 countries in Africa, Asia and the Middle East. The MTN Group is listed on the JSE Securities Exchange in South Africa under the share code: “MTN.” As of 30 June 2013, MTN recorded 201.5 million subscribers across its operations in Afghanistan, Benin, Botswana, Cameroon, Cote d’Ivoire, Cyprus, Ghana, Guinea Bissau, Guinea Republic, Iran, Liberia, Nigeria, Republic of Congo (Congo Brazzaville), Rwanda, South Africa, Sudan, South Sudan, Swaziland, Syria, Uganda, Yemen and Zambia.  MTN’s brand is the most valuable in Africa, and is ranked in the top 100 brands worldwide. MTN’s shares constitute the biggest primary listing on the JSE – Africa’s largest stock exchange.

MTN Cameroon (MTNC) is a subsidiary of the MTN Group created on 15 February 2000, following the acquisition by MTN International of the first mobile operator in Cameroon, CAMTEL Mobile. In 19 years of activity, MTN Cameroon has imposed itself as the leader of the electronic communications market in Cameroon, and an essential partner of the socio-economic growth of Cameroon.

Since its creation, MTNC has massively invested in the construction of a 2G, 3G and 4G network which is today the most robust and extensive in the country, and even in the Central African sub-region. The extension of this network enables MTN to cover roughly 93% of the population of Cameroon and have a redundant presence as well as an uninterrupted service in all the agglomerations of over 50, 000 inhabitants.

MTNC plays a major role in the Cameroonian economy and is one of its biggest private investors (roughly USD 1.5 billion invested since 2000). MTNC is also the second biggest contributor to State revenues in terms of taxes and customs duties paid. The investments realized by MTNC have led to the growth of over a thousand SME partners and vendors of the company. MTNC features the connection of Cameroon to the WACS submarine cable, a strategic tool that enables countries to access cost-effective and abundant high-speed internet.

 

Since the year 2000, MTNC has created on average 74 new direct jobs each year being overall of over a thousand direct jobs of which 40% are occupied by women. The dynamism of its activity provides daily income to about 200, 000 families.

In 2005, MTN created the very first corporate foundation in Cameroon to which 1% of its profit after tax is allocated. This Foundation contributes to the welfare of communities in the areas of health, community development, and education

Belief vision, purpose and strategy

MTN is an emerging mobile operator at the forefront of technological and digital change. From our headquarters to Johannesburg and guided by our values, we are providing a bold and digital new world to our customers in Africa and the Middle East. Orient – one of the most dynamic regions in the world for mobile telecommunications.

Established in South Africa at the dawn of democracy as a leader in transformation, we have grown rapidly by investing in advanced technologies, communication infrastructure and leveraging the talent of our staff. We now offer services voice, data and digital to retailers. Customers in the 21 countries in which our operations are licensed telecommunications. We also offer enterprise solutions to companies and public sector customers in 23 countries in total. Our brand is one of the most admired brands in Africa as well as some of the most valuable African brands.

Our belief

Is that everyone deserves the benefits of a modern, connected life

Our vision

Is leading the delivery of a bold new world and digital to our customers

Our goal

Is to make the lives of our customers much BRIGHTER

Strategy

Our BRIGHT operational strategy serves as a compass for all MTN users: it clearly defines the six pillars on which we rely. We focus on building our business in a sustainable way.

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