TABLE OF CONTENT

1.0 Executive Summary……….5

• • Objectives………… …..6
  • Mission statement………… …6
  • Vision Statement…………6
  • Customer Focus………..7
  • Management Team………….7
  • Key to Success……….8
  • Financial Analysis……9
• 2.0 Company Overview…………….…..9
  • Company History………………9
  • Company Ownership………….10
  • Legal Structure…………….10
  • Location & Operations……10
  • Products and Services……….…..11
• 3.0 Industry Analysis….……11
  • Market Trends……..13
  • Target Market…………..13
  • Sales Forecast….……….13
• 4.0 Competitive Analysis…..…………17
  • Direct Competitors…………..17
  • Indirect Competitor..……..18
  • Competitive advantage…………….18
• 5.0 Marketing Plan…………….19
  • Brand & Value Proposition………16
  • Promotions Plan………16
• 5.0 Operations Plan…..…….17
  • Roles and Responsibilities..……….17
  • Milestones………………..19
• 6.0 Management Team……………..20
• 7.0 Financial Plan……………………..24

7.1 Key Assumptions…………..25

7.2 Start-up expenditure.……………25

7.3 Breakeven analysis……….…….26

7.4 Risk analysis….………..27

7.5 Contingency plans…………….27

1.0 Executive Summary

Kampedia Ltd is a newly formed digital marketing agency in Cameroon that is run by two industry veterans, Tippa and Asandeck, who collectively have more than 7years of experience running online blogs, working at digital marketing agencies, and helping small to medium size businesses achieve their digital growth goals.

While Kampedia Ltd has been operating as a small consultancy for the past 3 years, it is now looking to scalethe business to become a full service digital marketing agency that will need to purchase technology assets and ramp up hiring to meet client demands. Additionally, once the Kampedia ramps up their marketing efforts, there will be a need for internal resources to manage all the new clients that they will onboard.

Kampedia Ltd will operate initially as a fully remote organization with resources across various functional areas of the business including Search Engine Optimization (“SEO”), Conversion Rate Optimization (“CRO”), paid advertising (including social media and search), as well as contractors who will support auxiliary revenue streams such as content writing and design services.

Kampedia Ltd is well-positioned to quickly to become one of the most trusted digital marketing agencies in the English speaking Region of Cameroon given its existing reputation and the plans of building a proprietary technology solution that will bring meaningful value to clients. As Kampedia Ltd furthers their reputation in the market, Kampedia Ltd is poised for long-term success and will be able to increase hiring and expand service offerings to meet client demands with ease.

Kampedia Ltd would be located in Limbe Cameroon precisely at Down Beach. To achieves its goals, mission and vision, Kampedia would target SMEs such as NGOs, Churches, schools, Hotels, Laundry services & Car wash Businesses, Salons and barbing shops, Cosmetics businesses, Event planning and Restaurants business and Individual blogs as its target customers.

Kampedia Ltd would be solely own and run by itys two co-founders Tippa and Asandeck, who will also need the assistant of an Ads Manager, 2 Content Creators and 2 Web developers.  To promote and growth the  business, Kampedia will use of online social platforms, stickers, flyers, and sign boards at strategic positions that will call to attention the public about our business. Legal right and permits will be obtain from the local government (the Limbe Council) and from the taxation office in order to protect the business name.

Our total overall cost in starting the business is calculated to sum-up to 555,500FRS CFA. Our calculation project a profit the first year of operation would be 1,447,500 FRS CFA. However, we will have a higher profit estimated of 1,447,500FRS CFA during the Second year which will increase to 2,969,500 FRS CFA by the 3rd year of business.

1.1 Objectives

The main goals and objectives of Kampedia would be;

• To be the number one digital marketing agency in Cameroon
• To increase the number of clients by 20% per year.
• To create awareness about digital marketing in the Cameroon market
• To increase sales and profit by 30% as compare to working from home
• Pursue innovation for and within our core industry verticals and in line with our mission to provide quality solutions to our clients.

Check Out: Business Plans in Cameroon