TABLE OF CONTENT

1.0 Executive Summary……………………………………………….5
1.1 Objectives…………………………………………..……..6
1.2 Mission statement…………………………………………6
1.3 Vision Statement…………………………………………..6
1.4 Customer Focus…………………………………….……..7
1.5 Management Team………………………………….…….7
1.6 Key to Success…………………………………………….7
1.7 Financial Analysis…………………………………………7
2.0 Company Overview………………………………………….…..8
2.1 Company History……………………………………………8
2.2 Company Ownership……………………………………….8
2.3 Legal Structure……………………………………..……….9
2.4 Location & Operations………………………………………9
2.5 Products and Services………………………………..……..9
3.0 Industry Analysis………………………………………….……10
3.1 Market Trends……………………………………………..10
3.2 Target Market……………………………………….……..11
3.3 Sales Forecast…………………………………….……….11
4.0 Competitive Analysis………………………………..…………15
4.1 Direct Competitors………………………………….……..15
4.2 Indirect Competitors………………………………..……..15
4.3 Competitive advantage…………………………………….15
5.0 Marketing Plan………………………………………………….16
5.1 Brand & Value Propositio……………………….…………16
5.2 Promotions Plan……………………………………………16
6.0 Operations Plan………………………………………………….17
6.1 Roles and Responsibilities………………………..……….17
6.2 Milestones………………………………………..………..19
7.0 Management Team……………………………………………..20
8.0 Financial Plan…………………………………………………..20
6.1 Key Assumptions……………………………………….……..20
6.2 Start-up expenditure………………..…………….……………21
6.3 Breakeven analysis…………………………………..………….22
6.4 Risk analysis……………………………………………………..22
6.5 Contingency plans………………………………………………….23

1.0 Executive Summary

Nadine Nail Salon located at Mile 16 Buea is a brand-new, upscale nail salon focusing on  providing high-quality, full-service nail care to the surrounding community. Our product and service lines fit nicely with the prevailing tastes and preferences of the local area – middle class suburbanites want quality nail care, but don’t want to pay luxury prices for it.

Nadine Nail Salon will provide relationship-oriented nail services for all ages and both genders. Employees will focus on building long-term relationships with their clients and strive to deliver personalized beauty results for each individual.

All manner of special treatments will be available-including perms, extensions, coloring, and styling for special occasions (weddings, proms, etc.)

In addition to providing these services, Nadine Nail Salon will also be a retailer of exclusive nail care products. Customers will find products at Nadine Nail Salon that they won’t find in normal conventional stores.

Nadine Nail Salon would be solely own and run by one person Nadine, who will also need the assistant of two more professional nail technicians and an online social media manager.

To market our business, Nadine Nail Salons will use of online social platforms, stickers, flyers, and sign boards at strategic positions that will call to attention the public about our business.

Legal right and permits will be obtain from the local government (the Buea Council) and from the taxation office in order to protect the business name.

Our total overall cost in starting the business is calculated to sum-up to 813,200FRS CFA. Our calculation project a profit and loss during the first year of operation. However, we will have a higher profit over a loss with an estimated profit of 1,178,000FRS CFA during the Second year which will increase to 1,553,000 FRS CFA by the 3rd year of business.

1.1 Objectives

The objectives for the first three years of operation include:

• To create a service-based company whose primary goal is to exceed customers’ expectations.
• To increase the number of clients by 25% per year.
• To receives a 60% profit margin during the first year of the business operations
• To achieve a sale of 700,000FRS CFA during the first year, and more than 1.000.000.000FRS CFA the second year and 2.000,000 000FRS CFA the third year.

1.2 Mission statement

Our mission is to provide professional and creative service to our clients there by meeting their beauty needs at all times.

1.3 Vision statement

Our vision is to provide our teeming clients with the best of nail services, such that is hard to experience in Buea. We strive to achieve this with our overly trained nail attendants and the ambiance which our salon has to offer.

1.4 Customer Focus

Nadine’s Nail Salon will cater to the individuals in the Mile 16 area who are mainly females aged 17-40 with disposable income usually used for pampering services. The salon will also cater to anyone living within a 10-minute driving radius of Mile 16 community such as persons in Mile 17, Molyko etc.

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