TABLE OF CONTENT

Confidentiality Agreement………………………………………….………………………………2

1.0 Executive Summary……………………………………………………………………….……….5

1.1 Objectives………………………………………………………..……..………………..……6

1.2 Mission…………………………………………………………………………………………6

1.3 Keys to Success………………………………………….………………………………….….7

2.0 Company summary……………………………………………………………………………………………………7

2.1 company ownership……………………………………………………………………..…….7

2.2 Start-up Summary……………………………………………………………………..………7

2.3 Location & Operations………………………………………………………………………….8

3.0 Products and services………………………………………………………………..……….8

3.1 Competitive comparison……………………………………………………………………….8

3.1.1 Direct competitors……………………………………………………………………….…..8

3.1.2 Indirect competitors…………………………………………………………………………9

3.2 Future products and services…………………………………………………………………..9

4.0 Market Analysis……………………………………………………………………..………10

4.1 Market history…………………………………………………………………………..……10

4.2 Threats and opportunities…………………………………………………………………..…10

4.3 Target market…………………………………………………………………………………11

4.5 Marketing plan………………………………………………………………………………11

4.5.1 Pricing…………………………………………………..……………………………..……11

4.5.2 Promotion and advertising…………………………………………………………..………11

iii. Market forecast……………………………………..…..……………………………………..12

4.6 Payment method…………………………………………………………………..…………12

Figure 1: Year 1 monthly sales forecast……………………………………………..………..13

Figure 2: Year 2 monthly sales forecast………………………………………………………13

Figure 3: Year 3 monthly sales forecast……………………………………………..………..13

Figure 4: Yearly sales forecast…………………………………………………………………14

5.0 Operational plan …………………………………………………………………………………………………….14

5.1 Roles and responsibilities……………………………………………………………..……..15

5.1.1 CEO……………………………………………………………………………………..….15

5.1.2 Manager………………………………………………………………………………..…..15

5.1.3 Apprentice………………………………………..…………………………………..…….15

Organizational chart…………………………………………………………………………..….16

6.0 Financial Plan……………………………………….………………………………………20

6.1 Key Assumptions………………………………………………………………………..……17

• Income sources………………………………………………………………………………..17
• Startup Expenses………………………………………………………………………….17

6.4 Breakeven analysis…………………………………………………………………………….18

6.4 Risk analysis…………………………………………………………………………………19

6.4.1 Internal risk…………………………………………………………………………….……19

6.4.2 External risk…………………………………………………………………..…………….19

6.5 Contingency plan………………………………………………………………………………….20

Appendix………………………………………………………………………………………….21

Company registration procedure…………………………………………………………….……21

 

• Executive Summary

Happy Fingers will be located in Mile 4 Limbe. The business will be based on tailoring or stitching clothes, designing latest patterns as desired by the customers, doing embroidery and inventing modish fashions for the people. Happy Fingers will provide an excellent service and guide the customers about what suits them the best to provide them the product that mark the highest level of satisfaction and comfort for them.

We’ll also sell some ready-made dresses and provide the facility of purchasing online products to the residents of nearby boroughs. The business aims to provide unique, modern, and high-class stitching service to the residents of Mile 4 Limbe, and to become the most renowned stitching center of in the town within the next two years of the launch.

Our main objectives are to increase to create a service-based company whose primary goal is to exceed customers’ expectations and to increase the number of clients by 20% per year. Our mission is to be one of the most successful designing and stitching workshop in Limbe Mile 4.  The key to success for Happy Fingers is our ability to always provide and meet the needs of our customers on time.

Our various products and services includes designing and stitching female & male attires, designing and stitching attires for children, mending stitched clothes, and selling ready-made dresses online. Our target customers will be the general public particularly, students, kids and women, young dating couples, and adults.

Happy Fingers would be solely own and run by one person Nadine, who will also need the assistant of an online manager to manager her online shop.

To market our business, Happy Fingers will use of online social platforms, stickers, flyers, and sign boards at strategic positions that will call to attention the public about our business.

Legal right and permits will be obtain from the local government (the Limbe Council) and from the taxation office in order to protect our business name.

Our total overall cost in starting the business is calculated to sum-up to 1,530,500FRS CFA. Our calculation project a profit and loss during the first year of operation. However, we will have a higher profit over a loss with an estimated amount sale of 1,000,450FRS CFA during the Second year which will increase to 1,025,500 FRS CFA by the 3rd year of business.

1.1 Objectives

The objectives for the first three years of operation include:

• To create a service-based company whose primary goal is to exceed customers’ expectations.
• To increase the number of clients by 20% per year.
• To receives a 50% profit margin during the first year of the business operations
• To achieve a net profit of 300,000FRS CFA during the first year, and more than 500.000FRS CFA the second year and 650,000 FRS CFA the third year.

1.2 Mission

Happy Fingers mission is to be the number destination for all urban dwellers with the goal to provide excellent and quality services in Designing and Stitching for both kids and young adults. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place.  Our services will exceed the expectations of our customers. Our target is to be one of the most successful designing and stitching workshop in Limbe Mile 4.

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